Our Story
It all began in 2016, when Ghazal Alagh and Varun Alagh went looking for safe, trustworthy products for their newborn son and realized how hard they were to find.
What started as a personal concern soon became a bigger mission. They wanted products that were toxin-free, effective, and made with complete honesty.
That idea became Mamaearth, India’s first Made Safe certified brand, built on one simple promise: keep the bad stuff out and let nature do the rest.
From baby care to skincare, hair care to mom care, every product was created with natural ingredients, real science, and the kind of care only a parent understands.
At a time when ingredient awareness in India was still growing, Mamaearth helped people ask better questions, read labels, and choose better for themselves and their families.
Today, trusted by millions of families across the country, Mamaearth has become more than a brand. It has become a movement built on goodness, transparency, and the belief that safe, honest care should never be hard to find.
What started as a personal concern soon became a bigger mission. They wanted products that were toxin-free, effective, and made with complete honesty.
That idea became Mamaearth, India’s first Made Safe certified brand, built on one simple promise: keep the bad stuff out and let nature do the rest.
From baby care to skincare, hair care to mom care, every product was created with natural ingredients, real science, and the kind of care only a parent understands.
At a time when ingredient awareness in India was still growing, Mamaearth helped people ask better questions, read labels, and choose better for themselves and their families.
Today, trusted by millions of families across the country, Mamaearth has become more than a brand. It has become a movement built on goodness, transparency, and the belief that safe, honest care should never be hard to find.
What We Want To Achieve?
We aim to build a brand which is your friend, every parent’s friend. A friend who understands you, knows your issues and tries hard to resolve them, well most of them. A brand which every parent like you and me can trust, a brand which intends to make lives of mums & expectant mums better and beautiful. A brand which welcomes all our babies to a healthy and a safe world. We aspire to take care of every parents & baby’s well-being from head to toe with safe, toxin-free, international standard products which you can choose without having to think twice. Well, it’s a lot like love, Awwww.